昨天剛好在火車站旁的3C全紅賣場買家裡需要的電腦號材,當正要離開時,被一台Apple電腦一直在輪撥"PC VS APPLE"一系列的廣告被吸引注了。一站就站那看了十分多鐘,如果還是單生的我,就馬上拿卡刷了就抱一台回家。
Yesterday just happened that I was at the computer shopping mall near by Taipei Train Station called 3C Rainbow mall, when I was about to leave the mall, I was attracted by a series of "Apple VS PC" TV ads played in a Apple Mac computer. Without knowing, I was standing there for more than 10 minutes. Last thing I know, there was a crowd behind me. Now thinking back then, if I am still young and not married, I would probably have taken out my credit card and bring home a Apple computer.
所以到底Apple電腦吸引大家的在那裡ㄋ? 雖然從來沒接觸過Apple產品的我 (對對對! 本人沒有ipod或iphone,也買不起Apple的股票),被Apple公司對產品quality和usability和innovation要求的態度收買了。
So what are the key attractions? Although I have never bought or owned any product from Apple, I have been fascinated and sold on by the Apple's attitude of high standard in product innovation, usability and quality.
在一直輪撥的廣告中 每一片段都很有力的說明Apple的優勢。一直還沒睡醒的PC或Microsoft製造商表面上感覺好巷已經知道user的habit也改了,但還是沒有提出具體和創新的產品。 想一想你家的電腦除了上網,發email,打打報告 還可以那來做甚麼? Apple讓大家從不同的層面感覺到多出的附加價值。列入: 家具, dvd撥發器! 對於任何人不希望一天到晚要從開機的朋友就會覺得買Apple電腦的最嘉理由了! (難到你可以接受會在路上拋錨的車嘛?)
In the series of TV Ads, each 30 sec AD itself is already very convincing by pointing out the competitive advantage of its product. Although the PC and Microsoft would claim that they have already acknowledged the shift of consumer buying behavior, but they have failed to deliver an revolutionary product in the market. Just think about a sec, what do you use your computer for? Beside browsing the web, sending email, preparing your next day presentation, what can you exactly do with your computer? Apple has just thought about that by delivering the extra value at different level. Example of the application would be having your Apple as part of your furniture, DVD player, etc. If still not convinced, what would you say about having a computer that does not crush and require you to boot up several times a day? (unless someone would want to buy a car that stops in the middle of road).
也許Microsoft和PC業者會覺得不公平因為他們也很用心讓PC成為全求的standard。但我們都知到努力是不足夠的 因為要讓消費者拿出鈔票才市關鍵
Maybe it is just not fair for the PC guys because after all they have worked very hard to create the standard and "eco-system". However, we know now and days, just working hard would not be able to win the heart of consumers. It is through delivery of innovation and value would win the of consumer.
大家請不用擔心,我不是Apple的sales! 我只是一為想買買不起的潛在消費者。
No worries ladies and gents!! I am not a sales guy from Apple. Not here to pursuade everyone to rush into the store to get one. I am just a potential buyer without .
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